Visual Rhetoric 1

 This picture is showing a devastating car crash that was caused by a driver that was texting and driving. I think the target audience would be teenagers first, since they text the most and have the least experience on the road. I also think this could be targeted to adults that have a texting habit. The purpose of the picture is to warn people of the consequences of texting while driving and that it is a serious issue.

The message at the bottom of the picture shows this image has logos. It’s suggesting that the driver did not think texting and driving was a big deal. The driver nonchalantly brushes off the fact that he is busy driving.

Mythos is in this picture because the accident is a reminder to teach people how dangerous texting and driving can be to the community. It’s basically trying to warn people and prevent them from accidents such as the one in the picture from happening.

Pathos is in the picture because it is showing the absolute worst case scenario of texting while driving. This picture makes you kind of feel bad or sad for the driver because such a simple message cost him his life.

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